It connects the search engine to your email, so you can now search for questions about your personal data. Consider the Gmail “field trial,” Google’s name for an opt-in experimental feature that the company unveiled a couple months ago. It is also amassing more and more knowledge about you. It’s not just celebrities that Google is getting better at understanding. What if Google’s vision really is to build the Star Trek computer? What if the picture most of us have of search-type in a few keywords, get back links to other sites-is not the way Google thinks about search? What if, when Google’s search engineers go about building the next iteration of the company’s primary product, they really do look to Captain Kirk for inspiration? OK, really? Despite all the interviews in which Star Trek had come up, I’d long assumed that Google’s Star Trek chatter was meant as marketing-that Googlers kept talking about the Star Trek computer because it was an easy reference point, but that the company wasn’t really trying to build a machine as encyclopedic and humanistic as the all-knowing ship’s computer. ![]() Singhal told the crowd that the original series was one of his favorite all-time shows, and he longed to one day meet William Shatner, “as long as he doesn’t sell me a hotel room.” Then Singhal added: “The destiny of is to become that Star Trek computer, and that’s what we are building.” ![]() Then, in March, Amit Singhal, who heads Google’s search rankings team, gave a talk at the South by Southwest Interactive Festival-and Star Trek took center stage. After all, Google is very likely the nerdiest large company on earth of course its employees like Star Trek. Still, I didn’t really put much stock in these references.
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